- China National Heavy Duty Truck Guizhou's first batch of hydraulic retarder T7H tractors 2016-08-21
- What should companies in the winter industry do? 2016-08-21
- If you are in full bloom 2016-08-21
- The "bear market" of the market and the "bull market" of quality 2016-08-21
- Lead the technological change and inherit the spirit of "artisan" 2016-08-21
- Interpreting service concepts with practical actions 2018-08-26
On the morning of January 17th, in the Chongwen Industrial Park of Machinery and Equipment Co., Ltd. located in Jining High-tech Zone, the annual machinery and equipment theme marketing campaign opened. Unlike usual, this year's event is earlier than previous years. Some, and the theme is set to "artisan quality sincere experience". In the context of the economic downturn, the entire construction machinery market is experiencing a trough. How should companies in the industry winter go forward? Layoffs, lose weight, practice internal skills or cut prices for products? So, let's see what the machinery does?
The subject of a marketing campaign gives the answer
The roaring north wind passed, making it almost impossible to reach out outdoors. On the morning of the 17th, representatives of machinery and equipment from all over the country gathered in Chongwen Industrial Park. A full range of new products from machinery and equipment were displayed on the site. Twelve bulldozers and rollers that met the national III emission standard were displayed to the guests at the scene.
The roar of the machine and the track marks left behind the machine bring endless space for people to think: what should enterprises do when they have overcapacity, the market is sluggish, and the industry is facing a cold winter?
Machinery Equipment gave the answer in their own minds with the key words of a marketing campaign. The two words repeatedly emphasized by Li Dianhe, deputy general manager of machinery and equipment shares, are: quality and service.
With overcapacity and sluggish market demand, the entire construction machinery sales are facing an unprecedented crisis. When will it recover? Although various experts have various versions of predictions, in the eyes of the machinery and equipment team, the market is not good, but the opportunities are permanent. What we need to do now is to survive first, strengthen ourselves, and better products that meet customer needs. And mid-to-high-end products, to achieve product differentiation, and then can have better performance before the opportunity comes.
Supporting companies have launched hibernation plans, slimmed down institutional mechanisms, internal corporate operations, simplified administration and decentralization to improve efficiency, sales involved in e-commerce, and more advanced services ... A series of combined boxing in the industry's cold winter has only one purpose, saving costs and increasing consumption Effectiveness, through slimming, controlling the body, and reforming, seeking greater space for survival.
However, the vision of mechanical equipment is not just simple to survive. Wang Wenchao, deputy general manager of Machinery and Equipment Co., Ltd. said that last year, machinery and equipment worked hard inward with their eyes facing inward, and even more respected the spirit of craftsmanship, emphasizing the provision of value products for customers. In terms of quality improvement, we also provide customers with more cost-effective products through technological innovation. Therefore, in the research and development of machinery and equipment, digital technology and intelligent technology have been incorporated into the product, with more than 850 patents, and the patent application rate has reached more than 70%.
"Our care service activities have been held for four years. It seems that the name is nothing new, but what we do is very real. It is to go to every customer, find his needs, solve his difficulties, and let them not only It is the good products of the enterprises that are used, but also to make them feel the sincere service of the enterprise. "Said An Lulin, general manager of domestic marketing of machinery equipment shares.
Advocating craftsmanship, every product is better
"The environment of a Shanghai waste treatment plant is very harsh, so I asked whether we can develop a driverless bulldozer." Liu Chunchao, president of the Mechanical Equipment Research Institute, told reporters such a case of precision marketing based on customer needs, so After day and night efforts of the R & D team, trials and improvements over and over, finally developed an unmanned bulldozer. Some time ago, a customer came to the Machinery and Equipment Business Park. It only took more than ten minutes to easily operate this. A special bulldozer.
In Switzerland, Jaeger-LeCoultre watches are not the best brands, but they also have a history of more than 100 years. In Italy, the garage of the Zegna factory has the earliest Mercedes-Benz steam engine car. This brand was born more than a steam engine. The times are even earlier. For machinery and equipment, the two bulldozers placed in front of the business park seem to be telling the world the vicissitudes and accumulation of this brand. "For any company, only with good product quality can the sales staff's waist bar be hardened, and high-precision, high-quality products are the best word of mouth." Li Dianhe said, it must be like an artisan in ancient times , Hand-made pieces of excellence, excellence.
After more than 30 years of manufacturing technology level, machinery and equipment have absorbed the advanced manufacturing concepts and processes of international companies, and gradually formed their own standards and systems. In the field of transmission parts, chassis parts, structural parts and other fields, it has the advantages of the "gold industry chain of construction machinery". It leads the industry in terms of lubricated track technology, locked torque converter technology, integrated development of hydraulic electrical and transmission components, etc. . In terms of process methods, mechanical equipment has accumulated unique advantages such as impeller low-pressure casting technology, hard tooth surface gear processing technology, various boxes, shells, and intelligent machining centers, etc., to fully tap the potential of the material itself and make the mechanical equipment The product has a higher life limit, and the core components of each main engine occupy the leading position in their respective fields.
"Like expensive parts of a product, the replacement of new materials not only improves the quality, but also reduces the cost of the whole machine by more than 10,000 yuan." Xu Gang, deputy general manager of Machinery Equipment Co., Ltd. said that quality management is an insurmountable point. Mechanical equipment pays more attention to improving the effectiveness of improvement, strives to "break through the last mile", and establishes an information quality management platform. From the assignment of a task to the final acceptance, it can be seen on the network at a glance.
Tailored to the customer, creating a full life cycle service
It starts with the customer, and finally, everything is tailor-made for the customer. In the market tide in the future, machinery and equipment become more and more aware that whoever wins customers will have the initiative in the market.
By intensifying research and development, the major products and parts of machinery and equipment have achieved technological innovation and industrial upgrading, and achieved breakthroughs in core technologies such as serialization, intelligence, energy conservation and environmental protection, and independent development capabilities. Among them, high-power bulldozers that have been successfully developed in response to the needs of a coal mine, unmanned bulldozers that have been successfully developed in accordance with the needs of a waste treatment plant, and the world's first new smart boutiques such as gas-type bulldozers, drive trains, and heavy chassis have attracted industry attention. They all have independent intellectual property rights, which can be comparable to international cutting-edge technologies. At present, the competitive advantage of the main industry of machinery and equipment has been steadily improved, and the share of bulldozer products has maintained its leading position in the industry. In the face of strict environmental protection requirements, all new products of machinery and equipment have reached the national III emission standard, which is more high-end and environmentally friendly.
"More focused on tailoring the entire life cycle service for customers." Xu Gang said that according to the tradition, companies generally provide customers with solutions and products based on the classic model. Now this is obviously not enough. Instead, it needs to integrate R & D, Technical support moved to the front line of the market to understand the experience and feelings of end customers, and to improve, upgrade and personalize product development based on this. At present, there are more than 170 customized models of bulldozers, including sanitation type, hoisting type and even loaders dedicated to cowsheds.
"Machinery and equipment care activities have gone through four years, and this pre-service will continue in the future." Xu Gang told reporters that e-commerce companies such as machinery and equipment have also started. This year, an international version of e-commerce will be launched for foreign customers. Sales, the Internet + in the eyes of machinery and equipment, and more are still customers.
"The market is not good, opportunities will last forever, and enterprises will have a better tomorrow if they survive." Zhang Xiuwen, chairman of Machinery Equipment Co., Ltd., said that facing the prominent problem of overcapacity in the industry, machinery equipment will pay more attention to product development based on customer needs. Making products with ingenuity, striving to make the products more adapted to customer needs, and striving to achieve value service throughout the life cycle, this is the direction that machinery and equipment will always adhere to.
CRRC Industrial Park, Chengyang District, Qingdao
Tex：+86-532-68011275 17685517147
Email：qdliwo@163.com
WeChat public account